7 Web Design Trends to Boost ROI
In an age where businesses rely on websites as the principal point of encounter with their potential customers, having a well-designed website is no longer something optional. To get the most out of your website in terms of conversions, traffic, and search engine ranking, you need to keep up with the prevailing web design trends, as they are an accurate representation of what audiences want and expect from a website. Failing to take these trend into account when designing a website will give your competitors a free advantage, which is something you cannot afford in today’s competitive online environment.
The problem with trends is that there are so many of them at any given point, that it becomes hard to distinguish between the ones you ought to be following, and the ones which are merely fads not worthy of your time. To help you figure out which trends you should implement in your website design, take a look at the guide we have prepared below.
The experience of using a website is what determines whether a site visitor will become a lead, or bounce to somewhere else on the web. This is the core idea behind UX-based design, a contemporary trend that puts the user experience at the forefront of web design. Experience-centric websites are easy to navigate, pleasant to look at, easy to share on social media, and informative in terms of content.
Visitors might enjoy the experience of using your website, but what they are ultimately after is you content, according to the contemporary content-first approach in web design. Without content to back it up, your site effectively has nothing to offer to potential visitors. Conversely, if you take the effort to provide interesting and relevant content, your visitors are much more likely to keep hanging around.
Search Engine Optimization
Search engine optimization refers to the process of making your website more search engine friendly, in order to obtain higher rankings on search engine result pages for relevant keywords. It is currently the hottest trend in online marketing. With a proper SEO strategy in place, a website stands to gain better conversion rates, higher traffic, and increased site authority through backlinks. SEO can be scaled to fit any budget and level of technical expertise, which is why everyone is using it, from large corporate sites, to small business web pages.
Another trend that has been hitting the online news lately is responsive design. In essence, responsive design is a set of rules and practices for creating websites that render equally well on various kinds of devices, especially portables. Ever since Google announced the introduction of its mobile-first index, websites owners have been scrambling to optimize their websites for mobile devices, and further investing in website development has proven to be fruitful. This is one of the trends that has been backed by data the most: more than 50% internet traffic is currently coming from portable devices, and the number is likely to increase as time goes on. When implementing the principles of responsive, be sure take into account all elements of your brand, including images, logo design, color scheme, etc.
With the recent wave of high-profile cyber-attacks, online security has been on the mind of many consumers. The increasing awareness for online security has prompted a new, safety-centric trend in web design. If a website is perceived as not being secure enough, visitors will be much less likely to share their data, which can be exceptionally detrimental for ecommerce businesses. To counteract this, modern websites should encrypt their communication with users, use the latest versions of various website components, and use all precautions when handling sensitive user data.
Data-driven design is another promising trend that website owners should be aware of. With the rise in prominence of services such as Google Analytics, it is now easier than ever to keep track of relevant site-related data, including interactions per visit, bounce rate, lead generation costs, and others. This information can be used as a reference for implementing design and content changes that can lead to increases in relevant metrics.
The most crucial web design trend to follow, is the trend of following trends. Technology keeps evolving at a rapid pace, and in order to keep up, website owners have to keep up with what is current in terms of content, design, SEO, security, etc. While some businesses can afford to go against trends, for most website owners it is better to stay within the confines of what has been proven to work.
With more than a billion websites currently being hosted on the web, originality seems to be the way to go when it comes to web design. While this is true to an extent, it is equally important to keep track of the latest web design trends, as they will tell you what the audiences are looking for, and how to give them more of what they want.