Creating A Corporate Social Media Strategy Checklist

Creating A Corporate Social Media Strategy Checklist

 

With each new year certain changes are made to the search engine algorithms that are used by Google. With this in mind it is useful and important to create a corporate social media strategy checklist going forward, creating higher levels of success for social media campaigns. Creating an effective checklist can be achieved with just a few key points.

 

The first point on your corporate social media checklist should probably be related to internal teams working on your future campaigns. Internal teams generally refer to sales teams, marketing and social teams as well as creative teams and brand ambassadors and so on. The key here is to ensure that all these separate teams are focused and moving in the same direction. The best way that you can achieve this is by appointing a single go to person in charge of all these different teams. This single go to person in charge needs to be accountable for all communication objectives and social media campaigns in general. Knowing ahead of time what all intended goals are is the only way to positively move forward.

 

The second item on the checklist needs to be all about your internal marketing assets. Internal marketing assets can include online videos, mobile apps, online presentations, white papers and one sheets and any other assets used in promoting your brand online. It is also very helpful to add an internal review onto your checklist based on recent social activity. This is a very important step in creating a bigger social movement for your brand and the only way to do this is to analyse results of current customer engagements and conversions wherever they may be relevant.

 

The last item on your checklist has to concern your search engine optimization strategies. A big part of this entails analysing the key words that have been used successfully thus far in promoting your brand or business. Making effective use of tools such as Google Webmaster and Google Analytics are key ingredients in a successful search engine optimization campaign. It is critically important to be aware of the effectiveness of all of your SEO campaigns.

Creating A Corporate Social Media Strategy Checklist

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