When it comes to Search Engine Optimization, there are a lot of different factors that you need to think about before you start any SEO projects for your website.
The first thing ,you need to focus on is what kind of customers you are looking to target and then find out what keywords they are going to be typing into the search engine when they are looking for your business,products or services.
Search Engine Optimization is not simple as it was a few years ago .Google frequently makes regular changes to their algorithm and many things that used to work for SEO could now damage your website’s search engine rankings.
There are lots of different adverts online especially on Facebook of people offering cheap SEO services using automated robots and software. The truth is many of these things can and will get your website banned. Yes your website could completely disappear off the search engine rankings altogether with many of these fly by night strategies. And of course this can and most likely will effect your traffic,reduce your visitors meaning less subscribers and sales for you..
Along with Search Engine Optimization web design can also effect the conversions and the popularity of your website, so it will help your business immensely if you get these two things right from the start.
You can of course spend a fortune and years of your own time becoming an SEO and webdesign expert.
To get your page ranked higher in the search engine ,in the beginning, it would be a good idea to seek out a person or a company that can do your web design and Search Engine Optimization for you. That way you can save yourself a hard learning curve and start getting you web traffic so you can make money faster.
Lets say for example you are a business operating in New York . It would be a great idea to find a company that specializes in Search Engine Optimization New York, or you could find someone who does Web design in New York.
Targeting a city keyword for example “Search Engine Optimization New York” or “web Design New York”. Targeting specific cities or towns can also work very well, but like I have said before be careful about who you choose to do your Search Engine Optimization.
There are a lot of companies who specialize in web design,SEO and have a good reputation. Ask them to show you some examples of their results, and samples of websites they have designed. Some verified testimonials would be even better .
One other thing you may want to think about is tell your company to also include some long tail search keywords, as these are much easier and likely to get ranked on page 1 on Google ,compared to more highly competitive short keywords.
Hope you learned a few tips from this article.
I wish you all the best in the future.